Lincoln Financial Group Expands Product Offering on FIDx-Powered Envestnet Insurance Exchange

Leading insurer adds significant number of its commission-based and fee-based products to finance professionals connected to Envestnet insurance exchange

BERWYN, Pa., May 18, 2022 /PRNewswire/ — Lincoln Financial Group (NYSE: LNC) has added more than 25 of its annuity products to Envestnet Insurance Exchange, powered by FIDx, the only digital marketplace representing a single point of connectivity between insurance products and a wide distribution of financial advisers, marking a strengthened partnership and an enriched offer for the two companies.

lincoln first joined the Envestnet Insurance Exchange in 2021 with the aim of “showcasing our solutions and bringing the opportunities they offer to even more investors across the country”, mentioned Tim SeifertSenior Vice President and Head of Retirement Solutions Distribution at Lincoln Financial Group.

Mr Seifert continued, “In the year since we joined FIDx, we have seen the power of their platform and its continued resonance in the market, making it a good time to expand our options on the Sotck exchange. lincoln is proud to offer more of our annuity products that empower working Americans to take control of their financial lives by saving for a financially secure retirement.”

lincoln sees the world as we do,” said Rich RomanoFIDx CEO. “Our goal is to provide financial advisors with a wide range of high quality annuities that can help clients increase their income and protect their results in retirement. We are extremely pleased to bring of Lincoln commission and fee-based annuity products in our marketplace, giving advisors the choice they seek as they create comprehensive and holistic portfolios for their clients. »

This expanded relationship further demonstrates Envestnet Insurance Exchange’s desire to be the preeminent solution in the market for income and protection products. “Access to Lincoln Financial’s extensive portfolio of annuity solutions on Envestnet Insurance Exchange helps underscore Envestnet’s commitment to providing advisors with all the tools necessary to be the connected hub of their clients’ financial lives,” said declared André Stavaridisrelationship manager at Envestnet.

This relationship also illustrates Lincoln Financial’s commitment to innovation across its annuity business, including product development, distribution capabilities, digital tools and strategic partnerships, to strengthen investors’ ability to grow and protect their financial future.

“Technology, especially after the past two years, is playing an increasingly important role in the lives of finance professionals and in the relationship between them and their clients,” added Mr Seifert.

The Envestnet Insurance Exchange enables advisors to fully manage annuity solutions throughout their life cycle, alongside traditional managed account investments.

“By combining innovative technology with a variety of annuity products from premium insurance companies, like Lincoln Financial,” added Mr. Romano. “We give advisors the power to manage and tailor these investments to meet the individual needs of their clients.”

About FIDx

Fiduciary Exchange, LLC (FIDx) is a technology-enabled network that seamlessly integrates the brokerage, insurance and advisory ecosystems to deliver the best annuities and insurance solutions from leading insurers in the industry. FIDx enables advisors to offer guaranteed income and downside protection as essential components of their clients’ portfolios, integrated into the same wealth management platforms they already use every day. An independent technology company, FIDx connects advisory firms with insurance companies through a seamless, digital process so advisors can truly provide comprehensive advice and help clients achieve their goals.

To learn more, visit and follow FIDx on LinkedIn.

Envestnet, Inc. has a financial interest and holds positions on the board of directors of Fiduciary Exchange LLC (FIDx).

About Investnet

Envestnet refers to the family of operating subsidiaries of public holding company Envestnet, Inc. (NYSE: ENV). Envestnet is fully acquired in empowering advisors and financial service providers with innovative technology, solutions and intelligence to help make financial well-being a reality for their clients through intelligently connected financial living. More than 108,000 advisors and more than 6,000 companies, including 18 of the top 20 U.S. banks, 47 of the top 50 wealth management and brokerage firms, more than 500 of the largest RIAs, and hundreds of FinTech companies, leverage leveraging Envestnet technology and services that help drive better outcomes for businesses, advisors and their clients.

For more information about Envestnet, visit, subscribe to our blog, and follow us on Twitter (@ENVintel) and LinkedIn.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help people take charge of their financial lives with confidence and optimism. Today, approximately 16 million customers trust our expertise in retirement, insurance and wealth protection to help them achieve their lifestyle, savings and income goals, and protect themselves. against long-term care costs. Based at Radnor, Pennsylvania, Lincoln Financial Group is the trading name of Lincoln National Corporation (NYSE: LNC) and its subsidiaries. The company had $308 billion in book value at the end of the period March 31, 2022. Lincoln Financial Group is a responsible corporate citizen that is listed in major sustainability indices, including the Dow Jones Sustainability Index North America and FTSE4Good, and is ranked among Newsweek’s Most Responsible Companies. Dedicated to diversity, equity and inclusion, we are listed on transparency benchmarking tools such as the Corporate Equality Index, Disability Equality Index and the Bloomberg Gender Equality Index. Committed to providing our employees with flexible working arrangements, we have been named to the FlexJobs list of 100 Best Companies to Watch for Remote Jobs in 2022. With a long and rich tradition of acting ethically, speaking the truth and to stand up for what is right, lincoln was recognized as one of the World’s Most Ethical Companies by Ethisphere in 2022®. For more information: Follow us on Facebook, Twitter, LinkedIn and Instagram. Sign up for email alerts at

Media contacts:

Dana Taormina
JConnelly for FIDx and Envestnet
[email protected]

Sarah Boxer
Lincoln Financial Group – Annuities
[email protected]


SOURCE Fiduciary Exchange LLC (FIDx)

Comments are closed.